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#7 The time for Christmas sweaters is upon us!

MELIJOE'S EYE

#7 The time for Christmas sweaters is upon us!


Check it out! A new addition to the Melijoe Magazine is here, welcome to Melijoe's eye. What's the eye? Why, it's the eye of our editorial team, who are mini-fashion mad!

Did you know that the 20th of December is International Christmas Sweater day? Well now you do! Get your hands on your very own jumper, there's only a few days left! Where does this amusing festive trend for cozy knitwear in bright colors and kitsch (but totally ironic) patterns come from? Melijoe investigates...girls, boys and even babies can get in on the #xmassweater action, with a special mention for the iconic Polo Bear from Ralph Lauren!


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Fancy sweater Indee

$ 133 (-50%) $ 66.50

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Fancy knit sweater Mayoral

$ 42 (-50%) $ 21

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Sweater with flounces Lili Gaufrette

$ 79 (-50%) $ 39.50

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Wool sweater with bobbles Il Gufo

$ 191 (-50%) $ 95.50

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Fancy sweater Cyrillus

$ 60 (-50%) $ 30

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Garter stitch knit sweater Bonpoint

$ 230 (-50%) $ 115

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Graphic sweater Bonpoint

$ 280 (-50%) $ 140

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Fancy sweater Lili Gaufrette

$ 101 (-50%) $ 50.50

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Jacquard knit sweater Cyrillus

$ 48 (-50%) $ 24

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New wool knit sweater Il Gufo

$ 240 (-50%) $ 120

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Fancy sweater Chloé

$ 220 (-50%) $ 110

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Sweater with rhinestones Mayoral

$ 44 (-50%) $ 22

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Openwork sweater Catimini

$ 106 (-50%) $ 53

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Jacquard knit sweater Petit Bateau

$ 95 (-50%) $ 47.50

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Wool and cotton sweater Petit Bateau

$ 85 (-50%) $ 42.50

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Hmmm, so where does this famous Christmas sweater come from?

At its heart, this trend comes from a jokey British tradition: older members of the family would hand-knit sweaters for their kids and grandkids, normally with Jacquard prints and cutesy details such as snowflakes, Christmas trees, reindeer or snowmen. Not always a hit with the younger generations then! Nevertheless, in true British spirit, these jumpers were begrudgingly worn, as to not do so would be less than polite...In the 80s, the American TV series The Cosby Show brought these sweaters in to their own. Pop culture quickly adopted these so-kitsch-they're-cool knitted wonders, the pinnacle of which was found in Marc Darcy's iconic character in Briget Jones' Diary (2001). Gradually, big name fashion brands got in on the fun, with their own commercial offerings - each cuter and more amusing than the last. Certain companies even organize their own Christmas Sweater Days (with the inimitable Best Worst Jumper competitions!)


#7 The time for Christmas sweaters is upon us!

Once upon a time...there was a teddy bear unlike any other

You've likely seen it already, our 2019 selection of Christmas sweaters featuring the fabulously cute Polo Bear from Ralph Lauren. This official mascot comes straight from Jerry Lauren, the men's creative director and brother of Ralph, who was a passionate collector of teddy bears. One day, a few of Jerry's colleagues dressed up a bear in his classic style - an Oxford blue shirt, a tartan tie and a chunky knit sweater - and gave it to him for his birthday, in 1990. Around the same period, a western-inspired bear was gifted to Ralph. And there, a tradition was born! Ever since, the Polo Bear has been making regular cameos on tshirts, shirts and most importantly, the brand's Holiday sweaters. Paired with the American flag, in a schoolgirl/schoolboy style, with or without a tie...which is our favorite? The ski-inspired Polo Bear!


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Jacquard knit sweater Ralph Lauren

$ 136 (-50%) $ 68

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