Originally known for their mountain boots in 1948, Diadora has expanded into a luxury sportswear brand for all those active souls. The brand finally decided to incorporate a children's line. They offer many pieces such as joggings, sweatshirts, jackets, and t-shirts with big logos. Because athleisure is such a big trend these days, children can go play sports in chic, Italian style.
Diadora is back
A favourite sports brand during the 90s, Diadora has since been adopted by millennials who love a retro 90s look. This is largely thanks to their iconic 70s B.Elite trainers, which have blasted back on to the sporty meets ultra-chic scene. With their Italian expertise and top quality materials, Diadora is an authentic brand adored by sports-lovers across the globe. A favourite with tennis legend Bjorn Borg, Diadora specialises in technical trainers and clothes designed for running, work-outs, football and tennis, with fans once again loving their vintage look.
The Diadora style
"Since 2009, Diadora has re-focused on shoes and clothes that blend sportswear, sports performance and cultural heritage", explains their CEO, Enrico Moretti Polegato. This transalpine brand combines innovation with Italian pride, epitomised by a strong brand identity and extensive savoir-faire. Diadora's cultivating and reaping the benefits of its 'Made in Italy' sport-chic style and understands the appeal of vintage twists to their designs both on and off the field. With partnerships that include MSGM, Sundek and a Heritage capsule collection, Diadora combines modern lifestyles with their iconic retro look... Diadora's riding a nostalgic wave to bring its sporty designs to both young and old.
Diadora for kids
Diadora's kids' collections, for children from 6 to 14, revisit iconic designs, complete with their famous logo that's in line with the logomania trend. Vintage sweatshirts, T-shirts, jogging bottoms, kid's puffer jackets and parkas... This Italian sportswear brand has a range of boys' and girls' clothes that are practical, multi-use, comfy and decidedly on-trend.