fit for royalty
It’s still a bit of a ‘pinch-me’ moment when I think of how far Melijoe.com has come...
When I launched Melijoe.com in 2007, I did everything myself from my apartment in Paris. We only sold a handful of brands I loved. Now, I head up a team of 60. We work with more than 150 labels, including some of the biggest names in fashion, bringing trends to mothers across the world.
She had her first son, Mathis, in 2003, and began looking online for a fashion destination for him, too. She couldn’t find anything. “The adventure started there,” she says.“I began contacting brands, but they weren’t yet ready. Insistent, I launched Melijoe.com in 2007. And as my family grew, so did the portfolio of brands on the site.” She now has five children and somehow manages to balance the demands of motherhood with running Melijoe.com from her offices in Paris’s chic 10th arrondissement.“My secret is that their dad works in London during the week, which makes everything simpler!” she laughs. “I try to streamline my life as much as possible, but everything’s a balancing act, of course.”
Melijoe.com’s runaway success – and double-digit growth – is thanks to Nathalie Genty’s directional vision, which hasn’t changed. “I am proud to have kept the same Melijoe.com spirit and style from the beginning,” she says. “The site is forever changing, but the fashion is always on-trend, versatile and fun. Blending styles from different designers and dressing one’s child according to the personality, that’s what I love to do. It’s what Melijoe.com is all about.”
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