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Magazine: Story


spring-summer 2021

Stella McCartney Kids: a brand committed to sustainability

We are pleased to bring you a fashion series signed by Melijoe with the Stella Kids brand. Our team, an avid fan of the British designer, has set the scene for the ultra-creative brand. At first glance, the Stella McCartney Kids collections are all about fashion. Current trends are reflected in every detail. A balloon sleeve, a Leopard print, a Jungle Tie and Dye bucket hat... And then look at the labels - they will tell you a lot about the Stella philosophy. The British designer combines her love of fashion with her love of animals and the planet. This season, she has succeeded in creating a collection made up of 84% eco-friendly and 100% vegan materials. The Stella mindset is one of positive fashion. Production processes that take care of farmers, raw materials and our children’s skin (there are no harmful materials in the fabrics!). Manufacturing methods that take care of employees. Collections that make you smile. Ultra-cheerful pieces abound, a relaxed and fun-filled animal world, with one objective in mind: to take our little ones’ minds off the health situation. And to bring them joy and unfailing optimism!

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