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Sophistication and comfort is a part of DKNY's DNA. Founded by stylist, Donna Karan, in 1989, the American brand was inspired by the hustle and bustle of New York City. Each collection offers timeless and trendy basics that can be worn in any situation. Their kid's collection takes on their older counterpart by offering the same mood. DKNY t-shirts, sweatshirts, pants, jerseys and dresses scream "The Big Apple".

The DKNY story

"Seven Easy Pieces" is the concept that has made Donna Karan's brand famous. In 1984 the New York-based designer created a clothing brand for active women around 7 basic pieces, which could be mixed and matched, taking you from morning through to the evening and resulted in a polished look. The inventor of the body, Donna Karan flooded the fashion world with her minimalistic, resolutely urban style, blending neutral tones and simple lines, which was unheard of in the 80s. Riding this wave of success, Donna Karan launched her second line, DKNY, in 1988, as well as DKNY jeans.

DKNY style

An icon of New York style, Donna Karan is synonymous with an easy-to-wear, elegant style, known only to New Yorkers. With her versatile wardrobe, featuring distinctive contemporary lines and sophisticated comfort, the designer responds to the multiple facets of today's active, busy and connected women... as well those of her daughter! Designed on the same principle as Donna Karan, DKNY Kids is a mini-me wardrobe that's sure to make mums green with envy!


With an androgynous feel, urban energy, graphic style and featuring technical fabrics, in black, white and grey tones... the DKNY collections for girls could easily be mistaken for women's clothing. The children's line is full of mini-me versions of basics, t-shirts, sweatshirts, joggers and chic, sporty and casual dresses. Available from 4-16 years, this practical, easy-to-wear clothing line is perfect for dressing our future CEOs in any situation...