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Play Up

Is slow fashion the future of style? Play Up bet that it is, a new kid on the block of children's fashion. Stocking beautiful items for kids from ages 0 to 14, Play Up's collections are designers and manufactured in Portugal, the birthplace of colorful prints and poetic patterns. This is absolutely one of Melijoe's favorite labels! With colors inspired by nature, comfortable textures and practical, gender-neutrals cuts, Play Up is a brand that's sure to win the heart of girls and boys alike. Not forgetting its touch of wild styling and earthy, ecologically-friendly values that we embrace: organic cotton, natural dyes, recycled materials...each collection is a new opportunity for Play Up to raise the bar with its #green promises for a more ethical, committed and sustainable world!

Play Up might be a relatively new name in the fashion world (it's been around for just 10 years!) but it was born from a truly generations-old family of Portuguese fabric artisans. Each collection is a moment for the brand to honor the savoir faire and passion of local craftsmen. A moment for fashion too then, to show that it is in fact possible to take one's time, embrace the slow-living philosophy and distance oneself from the mania of fast-fashion.

The latest example? Play Up have invited Catarina Seixas, the queen of knitting and the author of the blog theolivetreesandthemoon.com. This young woman has shared her passion for raw wool and for this super-relaxing hobby which is super in touch with nature. Play Up, where the art of beautiful children's clothes meets authenticity and soul.