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At the age of 15, Renzo Rosso, the creator of Diesel, created his first pair of used jeans in the yard of his parent's farm. In 1978, the designer brought denim into the world of fashion and changed an entire generation. This Italian brand develops ready-to-wear, urban, and trendy clothing for both adults and kids. The Diesel Kids line is inspired by adult t-shirts, jeans, dresses, sweatshirts, and jackets. For Diesel kids, the cool reigns supreme!

The Diesel story

"Only the Brave". Who hasn't heard the Diesel slogan "Only the Brave"? Because this Italian brand is a whole world of fashion. Launched in 1978 by Renzo Rosso, Diesel is first and foremost a jeans brand that revolutionised the world of denim by launching distressed jeans. Building on its extraordinary success, Diesel quickly launched into the premium ready-to-wear segment with comprehensive collections that clothe fashionistsas from head to toe. Casual, rebellious and provocative, Diesel's allure is a hit and democratises Renzo Russo's philosophy, a blend of passion, individuality and freedom of expression.

The brand's must-have item, Diesel jeans, are immediately recognisable: stonewashed, sandblasted and razor-cut, they all have a visible branded strip stitched onto the right-hand pocket. Casual yet subversive, they signal an urban, on-trend look that sets off the Diesel t-shirts, sweatshirts, dresses and jackets from the brand's other clothing lines.
For example, Diesel Black Gold is the luxury Diesel brand designed by Andreas Melbostad and which shows at Milan Fashion Week. On the programme, #DieselHateCouture on-trend urbanwear with rebel muses such as the singer Nicki Minaj.

Diesel Kids: the Diesel collection for children

Diesel Kids, the brand's collection for children, reproduces mini-mes based on the Diesel Black Gold catwalk shows, as well as the brand's iconic distressed jeans. And since it's an absolute must for all style needs, the brand offers a wide range of children's jeans with different fits, from skinny to slim fit, through to bell bottoms. T-shirts, tops, sweatshirts, parkas, or leather jackets emblazoned with the Diesel logo, the brand's signature Mohican head... All these pieces allow boys and girls to show off a perfect mini-me Diesel look, aimed at 8-16 year olds, with a resolutely "workwear" style. And because it's an Italian brand, let's not forget the sprinklings of diamantés and sequins that add a glam touch to the girl's pieces.