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Turn, 1911: In his small warehouse, Walter Martiny labored over the perfect pair of tennis shoes for his wife to wear to her upcoming matches. Comfortable and efficient, the first canvas sneakers with a vulcanized rubber sole were born, named Superga after the hill to the east of the city. In 1925, the public cleared store shelves of colorful Superga shoes and the brand has been synonymous with the international fashion landscape since. Superga classics, models for basketball, fitness or sailing, Superga shoes for children leave nothing to be desired of their adult counterparts.

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