In 2003, Nathalie Genty, web entrepreneur and fashion enthusiast, gave birth to her first son. As she surfed the Internet for children's clothing, she very soon realised that she wanted more than what the online boutiques had to offer... And so she set out to create her dream e-boutique: a trendy website that would offer the very best in children's fashion, as well as an inspired and inspiring online magazine. Essentially, a platform for children that would be just as appealing as the ones for adults. And so, Melijoe was launched in 2007.
The site has become a leader in its field, and enjoys on-going success. And Nathalie’s children have kept coming, too. Now a mother to five children, Nathalie Genty has lost none of what inspired her to work so hard when Melijoe first began: her ambition to grow the site at her own pace, her so-Parisian taste for edgy fashion with a hint of mischief and her startup mentality, which drives her to go on developing new and intelligent tools for connected parents.