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Founded in the 1950s by Maria Bianca Mazzarini Stronati, luxury Italian brand Simonetta started as a small dressmaker’s shop. Focusing on refined elegance yet easy to wear designs, Simonetta was named after one of Bianca’s two daughters. Fast forward to today, and Simonetta is the first line dedicated to girl’s couture, while acting as the main design house for other luxury kid’s fashion houses such as Roberto Cavalli and Fendi Kids. Three generations later, Simonetta produces nearly 800,000 beautifully crafted girl’s pieces, for fashionable and seasonal collections with a distinct, recognizable style and savoir-faire.


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