New Balance( )
The iconic sneaker brand’s range of mini versions is now available in Melijoe – including Technicolor variations of its mythical 574 model and its siblings.
Sport in the City
Whether in Paris, New York or Tokyo: you always see the same little NB logo pounding the pavements, worn by busy urban types. Synonymous with the urban style that is ubiquitous in large capital cities, New Balance trainers are an absolute must-have.
That is to say, it's because of New Balance that the running shoes + urbanwear trend has taken over the planet, signalling the serious comeback of sport-chic style.
The New Balance story
It all started in Boston in 1906. Mindful of his customers' need for comfort, the English shoemaker William J. Riley gradually started to specialise in insoles and orthopaedic shoes. The next generation took over the reigns and mastered the art of "the comfortable shoe", in the process creating the Trackster, which was the first running shoe in the world to be available in several widths and featuring a tracked sole. Running coaches, universities and fitness teachers couldn't get enough of them and New Balance was firmly established.
Now a trainer empire, the American brand is THE benchmark for running shoes, as well as developing iconic, style-orientated trainers.
In addition to its running shoes offering, the brand has added a line of urban trainers and a New Balance vintage collection, which are worn by athletes, runners, influencers, hipsters and celebrities alike. Extremely simple, the brand has cultivated an accessible image while riding its success. Whether worn by Steve Jobs or Jaden Smith, or at school by boys or girls, New Balance trainers are always the epitome of style.
New Balance Kids
The New Balance slogan is: "Born to Move". Because the sports brand is focused on comfort, it offers its famous trainers in a kids' version, from sizes 28 to 39.
The New Balance Kids range has all the iconic models that have made the brand successful. Whether lace-up or velcro, the New Balance 574 Classic and 574 Sport incorporate all the latest colour trends. Silver, neon, colour block or plain, the 574, as well as the famous New Balance 420 and 520 are proven assets.
Ideal kids' footwear for sports or daily activities, these iconic trainers are ultra-lightweight and on-trend.
A clever mix of cutting-edge technology, orthopaedic shoes for children and special high-performance trainers, they are available in an array of pop colours to delight those who love the latest fashions.