It's not navy blue, nor sky blue, neither too rich nor too pale - the blue of 2020 is soft and balanced - a symbol for the year to come, and already at Melijoe! What's more, this shade is flattering and easy to wear. "It's comforting, chill and full of confidence, it really draws you in" states Laurie Pressman, VP of the Institute of Pantone Colors, the day of the hotly-anticipated announcement. According to Pantone's Instagram post, this blue should be regarded as timeless, elegant and simple. Absolutely perfect then, to apply to next season's kids' fashion!