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  • 120+ kids'fashion designers

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  • The designer etailer is the equivalent of Net-a-Porter for children, but with a strong French DNA owing to founder Nathalie Genty’s edit" VOGUE

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STORY | Jeune premier - Image 1

STORY

Jeune Premier, the it-schoolbags


Jeune Premier has truly reinvented the schoolbag. What's usually a bulky and functional object becomes a stylish fashion accessory under the influence of this Belgian designer.

STORY | Jeune premier - Image 2
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Like any it-bag, each has an identifiable name. The Lady bag is designed for children fixated on an imaginary world filled with unicorns and rainbows, just like the Unicorn bag. Boys are not to be outdone with the Biker or Lion Head styles, made with their adventures in mind. And not fogetting the Cherry Fun bag with its bright and bold fruity print. This line of creative satchels is complete with matching pencil cases or backpacks for older children. That's right, Jeune Premier is the name that will make packing up for back-to-school fun for your kids!

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STORY | Jeune premier - Image 6
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