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+33 2 52 44 15 98

Need help?

+33 2 52 44 15 98

From Monday to Friday : from 10:00 AM to 7:00 PM
Saturday : from 10:00 AM to 5:00 PM

By e-mail or by clicking here

Please don't hesitate to contact us for further information.

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#6 Vers l'infiniment durable, et au-delà !

MELIJOE'S EYE

#6 Absolutely eco-responsible!


Check it out! A new addition to the Melijoe Magazine is here, welcome to Melijoe's eye. What's the eye? Why, it's the eye of our editorial team, who are mini-fashion mad!

We're going to bet you've seen it everywhere: recently, fashion has gone green-crazy. Heavily critized due to its less-than-stellar carbon footprint, the textile industry has had to upgrade its image and practises to keep up with ethical, ecological and socially responsible norms. By extension, kids' fashion has also been affected. But what, you might be asking yourself, does eco-responsible fashion mean, really? How can one distinguish between 'greenwashing' and true, concrete efforts which have real impact? Melijoe brings you the latest in what is most definitely fashion's biggest issue right now...check out our brands that take all things green, seriously.

Organic cotton dress Play Up

£ 45 (-40%) £ 27

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Sweater with flounces Play Up

£ 37 (-40%) £ 22,20

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Jean playsuit Play Up

£ 71 (-40%) £ 42,60

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Organic cotton blouse Play Up

£ 39 (-40%) £ 23,40

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Organic cotton T-shirt Play Up

£ 27 (-40%) £ 16,20

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Velvet hoodie Play Up

£ 55 (-50%) £ 27,50

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Bootcut jeans Designers Remix Girls

£ 114 (-50%) £ 57

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Cotton jumpsuit Play Up

£ 57 (-50%) £ 28,50

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False fur-lined parka Play Up

£ 92 (-50%) £ 46

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Organic cotton T-shirt Play Up

£ 24 (-40%) £ 14,40

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V-necked cardigan Play Up

£ 72 (-40%) £ 43,20

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Organic cotton T-shirt Play Up

£ 26 (-40%) £ 15,60

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Thick wooly jacket Play Up

£ 56 (-50%) £ 28

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Striped organic cotton leggings Play Up

£ 21 (-40%) £ 12,60

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Printed dress Stella McCartney Kids

£ 96 (-40%) £ 57,60

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Bunny playsuit Stella McCartney Kids

£ 63 (-50%) £ 31,50

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Zip dress Stella McCartney Kids

£ 106 (-40%) £ 63,60

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Printed skirt Stella McCartney Kids

£ 82 (-40%) £ 49,20

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Waterproof cape Stella McCartney Kids

£ 125 (-50%) £ 62,50

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#6 Vers l'infiniment durable, et au-delà !

"Make Fashion Better" was a recent advertising motto from the brand Designer Remix Girls and it sure summarizes the industry's latest objectives! Do more to create (at last!) an alternative to fast-fashion and encourage customers to purchase in a way that is more responsible and respectful of working standards, ecological impact and the consumption of resources. The possibilities are endless: fair trade, increasingly green manufacturing processes using fewer pollutants (most notably for jeans which are known to necessitate high levels of water and energy for production), longer life products to limit frenetic turnover, local production centers...or indeed, recycling, a strategy used by Designer Remix Girls but also Stella McCartney Kids. These brands commit each season to increasing the percentage of their collections that are made from either recycled wool, polyester or viscose. More than enough options then, for everyone to embrace green fashion: all we've got to do is change a few old (bad!) habits!


Cropped sweater Designers Remix Girls

£ 101 (-40%) £ 60,60

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Printed T-shirt Designers Remix Girls

£ 31 (-50%) £ 15,50

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Fancy sweater Stella McCartney Kids

£ 77 (-40%) £ 46,20

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Leopard sweater Designers Remix Girls

£ 114 (-50%) £ 57

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Velvet shortall Play Up

£ 43 (-40%) £ 25,80

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Longall with straps Designers Remix Girls

£ 127 (-50%) £ 63,50

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Corduroy culottes Play Up

£ 45 (-40%) £ 27

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Padded coat Stella McCartney Kids

£ 172 (-50%) £ 86

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Thick knit sweater Designers Remix Girls

£ 149 (-50%) £ 74,50

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Coated leggings Designers Remix Girls

£ 101 (-40%) £ 60,60

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Cropped sweater Designers Remix Girls

£ 101 (-40%) £ 60,60

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Wool loop pile jacket Play Up

£ 60 (-50%) £ 30

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Woollen coat Designers Remix Girls

£ 223 (-50%) £ 111,50

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Organic cotton shirt Play Up

£ 34 (-40%) £ 20,40

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Hoodie Designers Remix Girls

£ 88 (-50%) £ 44

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Metallized cardigan Stella McCartney Kids

£ 106 (-40%) £ 63,60

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The British brand Stella McCartney was well and truly one of the pioneers in 'sustainable' fashion - very much adopted by the house's founder and namesake, Stella McCartney - she herself is vegan and a dedicated ecologist. Each new collection goes further than the last. Indeed Stella McCartney Kids offers a range of items manufactued from fabrics that are GOTS certified, recycled or, as this year saw, vastly reduce the need for toxic waterproofing treatments. The British brand goes even further, embracing its eco-friendly DNA via its fun and innovative communication stategy: videos, photoshoots and more aim to spread awareness and introduce children to the importance of ecological conservation. Kids love it, and the message is a success! A special mention also goes to Patagonia, originally a nature-lovers brand turned cool-kid uniform, who espouse the value that products should be made from the highest possible quality of materials, and items should be repaired instead of being replaced. As well as green-names such as Play Up, Organic Zoo and Atelier Choux, who embrace the GOTS approved organic cotton, we are fully behind this eco revolution!


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