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Little Marc Jacobs Daisy Collection

the capsule collection

Little Marc Jacobs Daisy Collection

Marc Jacobs' new collection places mini-style front and center this summmer. At the first rays of sunshine, the enfant terrible of the New York fashion scene has brought an acid-bright kids' collection to life, animated by primary colors, bold patterns and urban influences. Staying true to his iconic style, the spring summer 2018 show was the perfect occasion to revisit Marc Jacobs' sartorial roots: nestled amongst over 50 stunning looks, Marc's favorite daisy, this time brought to life in an oversized, hand-drawn style, captured everyone's imagination... See more

This was inspiration enough for the kids' line to take off! This season, Little Marc Jacobs unveils a spring-summer 2019 collection that one can't help but fall for. Simple, iconic and instantly recognizable, the daisy is the centerpiece of Marc Jacobs' kids' collection. Brightening girls', boys' and babies' items, our favorite spring-symbol can be found on everything from sweaters to sweatpants in cut-and-pastes from the runway. Included in the mini me line, the translucent raincoats and the embroidered jeans sets featuring Miss and Mister Marc, the cute House-mascots ready for new fashion adventures. The emblems of the kids' line blend perfectly into the "Daisy" theme with cute patterns silkscreened on t-shirts and sport-dresses that are as stylish as ever. Close

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Little Marc Jacobs Daisy Collection

Baby's capsule

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Little Marc Jacobs Daisy Collection

Ava Ryan for Little Marc Jacobs

Little Marc Jacobs has recruited American Ava Ryan, the little Instagram star with the big voice, to front its Spring/Summer campaign. She invites us into a universe that is colorful, girly and playful. Ava’s witty and whacky parody of Anna Wintour propelled her onto the world stage last year, keeping company with some of the most significant comedic young influencers in the world of the web. It is through this platform that Ava came to be the new face of the kids' collection of one of fashion’s most outspoken designers. Filmed during the photo shoot for the FW18 and SS19 collections, Ava is seen branzenly imitating supermodels with great comic effect.

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