MSGM

The Italian designer Massimo Giorgetti launched MSGM in 2008, a brand ripe with passion and richly influenced by Indy rock and contemporary art. Impeccable design, impressive prints and fashion forward style, the Italian creator electrified the podiums and quickly became the poster child for a new generation of stylists mixing luxury and rebel spirit. MSGM for children is a superb nod to the star adult brand: clean lines, modern colors, vibrant patterns....we enthusiastically welcome this modern visionary into the wardrobe of little children.

The MSGM story In the shadow of large transalpine houses, Milan has more and more young designers with extraordinary talent. The man behind MSGM is Massimo Giorgetti. An intuitive, self-educated stylist who's passionate about art, he launched his brand in 2009 with an obsession: never look backwards, only forwards. So, an Avant-gardist, Massimo Giorgetti is a free spirit and is always up to date with tomorrow's trends. Since his first catwalk show, the luxury ready to wear brand he launched was a total success: MSGM unveils an explosive cocktail of streetwear, tailoring, glamour and logomania. Cutting-edge and iconoclastic, the label inflames the fashion sphere and they can't get enough of its numerous must-have items. MSGM by Massimo Giorgetti plays on the fashion codes of the 2000s in an explosion of basics, reworked with arty sauce. MSGM for children MSGM Kids is the line of clothing, shoes and accessories for 0-14 year olds. Miniature replicas of MSGM for adults, it takes on the signature codes of the brand in a children's wardrobe that is more stylish than ever. Flora prints, ruffles and sweatshirts with the iconic logo rub shoulders at the heart of mini me collections which are flooding Instagram with the hashtag #MSGMKids. For both girls and boys, MSGM children's clothes are a mix and match of vibrant influences but also make up a complete wardrobe, dressing them from head to toe. The label offers multiple themes which meet all children's needs. Must-Have, sweatshirts, t-shirts, dresses, down jackets and MSGM logo suits are essential for girls, boys and girls, available each season, just like the adult collection. The brand also offers a whole series of stylish jeans for children and a “Fashion Sportswear” range which adults will be envious of. As Massimo Giorgetti takes his inspiration from the 90s, MSGM sportswear for children is the logical follow-on for his creative impulses. Ski pants in stretch jersey, jogging bottoms in milano jersey, striped jogging bottoms and also zip-up sweaters with floral prints, dresses - ruffle sweatshirts or trainers, logomania socks there are so many must haves to buy this autumn. MSGM kids is also seasonal collections to match the trends and catwalk styles of MSGM: from girls to boys fashion, Massimo Giorgetti's style blows through dresses, skirts, jumpers, jackets and trousers in bright colours in keeping with the futuristic 90s style urbanwear trend. We love the 'slipped from the runway' accessories, like patched caps, sporty socks and logo trainers and rucksacks, not forgetting the baby clothes to die for.