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Hugo Boss caters to the younger generation by combining their chic look with a sporty edge. The German brand has been around since the 70's and was previously a small family business. The children's line has continuously been inspired by the spirit of the ready-to-wear adult collections with their basics t-shirts, sweatshirts, shorts and windbreakers.

The HUGO BOSS story Founded in 1924 in Germany by Hugo Ferdinand Boss, HUGO BOSS is an iconic haute couture fashion house. A specialist in men's tailoring, the brand has become a luxury empire and covers a very broad product offering, including a premium ready-to-wear line for men and women, as well as a sportswear line, shoes, luxury leather goods, perfumes, watches, household linen... and boys' fashion. HUGO BOSS Kids There is only one step separating the HUGO BOSS catwalk shows - seen at New York Fashion Week - from the children's clothing line. That's because each piece from the brand meticulously adheres to the signature codes that are responsible for its success. HUGO BOSS is first and foremost about the art of perfect tailoring, inherited from its founder, a men's tailor who has become legendary. Elegant lines, precise to the millimetre, an exceptional finish, each piece of boys' clothing gives the modern gentleman a certain je-ne-sais-quoi. Athleisure meets sport-chic, HUGO BOSS Kids clothes are instantly recognisable. A blazer over a normcore t-shirt with black jeans, chic trainers and a nylon rucksack, and the magic unfolds: the overall HUGO BOSS "like father, like son" look works very well. The brand designs clothes for 4-16 year olds that are adapted to the needs of boys, with a whole range of must-have urbanwear. The official tailor to the German football team and sponsor of numerous events, the HUGO BOSS logo adds a touch of nobility to European sportswear. Joggerssweatshirtstrainers and other boys' sportswear are must-have items, each piece having been injected with a sporty twist, even the shirts. Always at the cutting edge of innovation, HUGO BOSS Kids blends high-quality fabrics and technical materials to rework the classic wardrobe in a way that is unprecedented. In short, a lesson in elegance.

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