A brand that has been around the world and back, Levi’s classic 501’s have stood the test of fashion time, over 140 years to be exact. First patented on May 20, 1873, Levi Strauss and Jacob David started it all with a unique five pocket copper-riveted design that would go on to become the world’s best selling item of all time. When it comes to kid’s fashion, Levi’s pulls on the same codes that makes the brand a style icon, from classic boys and girl’s cotton t-shirts and sweatshirts, to jean shorts, dresses, denim shirts and more.
Levi's T-shirts and Logomania
Trend Alert! At the end of September 2018, Instagram went into overdrive when fashion expert Loïc Prigent declared that “According to my statistics, in Paris alone 563,997 people wear Levi's T-shirts.” He followed this with “I've just seen a class where everyone was wearing a Levi's T-shirt.” So what's the deal?
Inspired by the arcuate stitching on the back pockets of their jeans, Levi's iconic batwing logo epitomises the 'logomania' that dominates 90s streetwear style. As Levi Strauss & Co say, "For us, vintage 90s fashion goes beyond denim fabrics; our logo T-shirts and hoodies also take centre stage. (...) Our partnerships with brands such as Vetements, Off-White, Gosha Rubchinskiy and Supreme have also had a huge impact on the re-emergence of logo garments.”
Casual and widely available, white T-shirts with Levi's red logo have taken schools by storm, meaning kids and teenagers can be trendier that ever. The brand didn't miss out on this opportunity and after having produced the batwing logo in various colours, it reproduced its 1984 Levi's Sportwear Logo on what swiftly became must-have T-shirts and sweatshirts.
The Levi's look for kids
Levi's T-shirts for girls and boys, Levi's kids' red/white/blue jumpers, classic jeans... The denim specialist has produced iconic pieces for kids aged 4 to 16 years old.
Kids that love their logo T-shirts and sweatshirts can now also slip on a pair of children's sized Levi jeans. Boys' skinny fit 501's, boys' Slim Fit 511's, kids' taper cut 512's, on-trend boys' Extreme Skinny Fit 519's as well as girls' 710's and 711's mean that youngsters nowadays can easily put together a classic look that oozes 'American cool'.
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