A young Tommy Hilfiger got his start at the age of 18 after re-working classic bell-bottom jeans and reselling them to a New York City downtown department store, but it wasn’t until 1985 that the world would see the brand’s signature collections. A leading premium lifestyle brand, Tommy Hilfiger’s typically American aesthetic offers consumers beautifully designed and high quality fashions, including for children. Tommy Hilfiger kids sees the the same style as mom and dad thanks to ranges of classic denim, tees, accessories and more.
Tommy Hilfiger style
Pope of the 'American way of cool', Tommy Hilfiger and his sporty brand have been relaxing Fashion Week for over 30 years. From the banks of the Hudson river, the New York brand sets the tone for a twisted preppy style which oozes a wild west and 'urban' look. At Tommy Hilfiger, the classics play with graphics, denim and the American flag come in a variety of forms, in short, the best of the USA is reworked into a wardrobe that is taking over the planet. "I wanted to create something that didn't exist yet. As a child I'd always loved school uniforms, Ivy League style, sailing and sporty clothing. I wanted to interpret these familiar outfits and breathe a more relaxed attitude into them, making them modern and cool.” declared the master, when describing his style.
The Tommy Hilfiger story
From self-proclaimed hippy to incredible success story, Tommy Hilfiger is the head of an empire with multiple lines and yet he continues to turn his label towards youth, innovation and engagement. "I have always considered my brand to be democratic (...). I also like the idea that we are leaders in diversity. There have always been multiple nationalities in my shows." Famous celebrities, but also friends of the designer, Gigi Hadid and Winnie Harlow give each Tommy Hilfiger collection their support by seducing Instagramers and influencers alike. The new favourite brand of millennials, Tommy Hilfiger is ultra-present on social media and new technologies, like the “see now, buy now” concept. In order to be so cult, stylish and on point, they had to get new generations on board. Challenge met with Tommy Hilfiger for kids which is a great success.
Tommy Hilfiger for children
Tommy Hilfiger's girls, boys and baby clothing takes on the codes of the adult lines in miniature. All the brand's classics are there: Tommy Hilfiger 'icons' like the Oxford shirt, knitted jumper, denim jacket, the Tommy parka, the Tommy shield jumper or the Hilfiger Collection must have teddy, flag logo jumpers, jeans, Tommy Hilfiger shield sweatshirts or iconic polo shirts, the best of the label designed for 0-16 year olds.
Also in store, Tommy Hilfiger sportswear, perfect for day-to-day wear featuring the logo of the American flag, or preppy shield, unisex children's clothing including several pieces in organic cotton. As for accessories, the Tommy Hilfiger bum-bag for children, sports socks and bags are total must-haves.