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agnès b.

Sailor-stripe tops in every colour of the rainbow and snap-button cardis, emblazoned with the house’s b., heart, and salamander insignium… The Parisian designer’s signature moves are as numerous as they are iconic. And since it’s never too early to get acquainted with quality basics, agnès b. has been making her kid's collection since the very beginning. So Parisian!

Agnès b. - a Parisian success story

“Clothes, for me, are all about feeling in harmony with yourself to be able to think about something else. They are only a means. If I can help people to feel good, to feel attractive, so much the better, that’s what brings me pleasure.” Agnès b has stayed true to her words, creating a 'Parisian' style that blew away the fashion world despite her own lack of expectations.

Designer, aesthete, collector, philanthropist... Agnès b has happily pushed the fashion boundaries and created a universe populated with artists and musicians where fashion plays an integral role. Opened in 1975, her legendary boutique on 3 rue du Jour in Paris is not just her office and workshop, but also a creative meeting ground.

Surrounded by flashy 70s colours and psychedelic prints, her simple style provided a welcome breath of fresh air. Inspired by an underground counterculture, Agnès b wowed the world with casual, soft cuts and minimalist colours that have come to define French chic. In 1979, she launched one of her now signature garments - the press-stud cardigan. Agnès b's continual quest for comfort, innovation and style meant that simplicity entered our wardrobes and her brand became a French favourite.

As a multi-generational brand, Agnès b has designed timeless collections that both Parisian mums and their daughters love to wear. “I'm constantly moving between the adult and child worlds,” she says. The result was the opening of her first kids' boutique in 1981.

Agnès b - Children

30 years down the line and Agnès b's girls', boys' and baby collections are as popular as ever. Casual and elegant, Agnès b's kids' collections are as true to her Parisian style as their iconic adult equivalents. Angès b 'Made in France' kids' cardigans, classic work clothes (painter's trousers, waiter tops, plasterer's dungarees), Agnès b's flagship prints, must-have stripey designs and kids' capsule collections produced in partnership with artists alongside indispensable basics have made Agnès b's 'Les Forever' lines a kids's fashion staple.