As a pioneer in chic sportswear, Fusalp is revolutionizing ski clothing thanks to a very French haute couture "savoir-faire". The Annecy brand combines ease, performance, and style so that hitting the slopes can be done in style and elegance. Their after-skiwear such as sweaters, jackets, trousers, and overalls are essential pieces for staying comfortable in the winter wonderland. Like you see on the adult version, Fusalp's children's line includes must-have coats, essential for those up and coming extreme sports Allstars.
The return of Fusalp
The Instagram generation's going crazy over technical clothes that are as cool on the slopes as they are in town.
Which is good news for Fusalp and its tri-coloured cockerel, a famous alpine brand that's becoming a real trend-setter.
And the proof comes in the form of Constance Jablonski, who's a huge fan of this Savoie-based brand. This French supermodel and 'it girl' has hundreds of thousands of followers and seeing her sport Fusalp ski trousers and jackets proves that you can look stylish both on and off the pistes. The brand, however, hasn't moved away from its sporting roots; self-confidence, team spirit and its founders' philosophy has produced lines that are innovative, functional and competition-ready. "Fusalp is an interesting challenge in terms of design, as technical features are at the heart of our clothes", explains Mathilde Lacoste, the brand's artistic director. "We're still a skiing brand, but we want our collections to have an urban feel that's perfect for mid-season as well as summer." This means the brand's ski-wear lines are complemented by chic, sports meets urban daily wear for men, women and kids.
Fusalp for kids
"When people visit a Fusalp shop, they talk about the ski trousers they wore as kids", say the brand's owners. Famous for producing ski suits during the 60s, Fusalp has clothed generations of young skiers, who hold the brand close to their hearts. Boosted by a love of the brand and a sense of nostalgia, parents still clothe their budding champions in Fulsap outfits, with Fulsal Junior producing a kids line inspired by their men's and women's collections.
Ski jackets and trousers for 8-16 year-olds blend striking colours with geometric patterns, without compromising the brand's aesthetic and technical expertise. Very comfy and warm, the Fulsap Junior lines with fully protect your kids from cold, damp weather.
And when the sun comes out, Fusalp's winter collections also include lighter, more summery designs - kids' softshell combis, light merino wool jumpers and breathable nylon parkas for girls and boys who want to enjoy themselves and look cool at the same time.