Stella McCartney Kids
Celebrity fashion designer, Stella McCartney, launched her Stella McCartney Kids collection in 2010. Targeting children between the ages of 0 - 16 years old, the Stella McCartney Kids & Baby Collection offers trendy prints and comfortable basics. Stella McCartney's success comes from her women's collection of accessible and ethical clothing. Each season, the designer surprises us with her creativity, incorporating funny prints on Stella McCartney's girls' dresses, skirts, and shorts, pants, and t-shirts for boys. Even their funky Stella McCartney sunglasses are a must-have!
The story of Stella McCartney
Stella McCartney, one of the former Beatles' daughters, came into fashion through the front door. Paul McCartney and his wife, the photographer Linda McCartney, tell of how, even as a child, Stella would create her own clothing, like an adult. No surprise that, after graduating from Central Saint Martin's, her first fashion show was a sensation.
Following a notable period as artistic director for the Chloé fashion house, Stella McCartney created her own brand in 2001. In next to no time, the Stella McCartney brand of ethical, stylish and fashionable clothing became a huge hit with young fashion-conscious people. With her meticulous cuts, urban femininity, blazers revisited, jumpsuits and organic fabrics, Stella McCartney stands out for the luxurious but sustainable fashion that makes her a unique designer.
Stella McCartney for children
What also makes her unique is Stella McCartney Kids. Created in 2010, along the same lines as the main range, the Stella McCartney clothing lines for girls, boys and babies is more important than ever in the eyes of the designer.
Stella McCartney designs environmentally-friendly clothing, from newborn up to 14 years of age, that is accessible to all budgets. Organic cotton, recycled wool and cotton, Lenzing viscose, GOTS certified cotton… all Stella McCartney Kids clothing is designed in fabrics that respect the environment and intended to delight both children and adults. "I felt that the loveliest children's clothes were only being produced by very expensive brands and that's not my style", said the designer. "I wanted to design a desirable range of kids' clothing that's fun, wearable and affordable. Parents, uncles, aunts and family friends should all be able to afford Stella McCartney Kids."
From babies' bodysuits to joggers via sparkly girls' dresses, shoes and mini-me pieces, the Stella McCartney Kids style is always the same: effortless, fun, musical and on-trend. Stella McCartney Kids also offers the designer the opportunity to work with a wider range of artistic partners, such as Beano, and to create the #StellasWorld short films which present the collections.
It is rare to see a designer with the stature of Stella McCartney get so involved in a clothing range for children and babies. This is because she has understood one thing: it is via environmentally-friendly children's fashion that also respects people and animals that Generation Z will learn to take care of the planet.