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Paul Smith Junior

The life of Paul Smith is a true saga: having suffered a bicycle accident at 17, his dreams of becoming a professional cyclist rode off with the night, but after meeting a young Pauline Denyer from the Royal College of Arts, he decided to venture into the world of international fashion. In 1976, Paul Smith presented his first eponymous collection in Paris. Striking a balance between chic cuts and shock colors, the collection was an eclectic mix of dandyism mixed with vibrant palettes. For boys, girls and babies, Paul Smith Junior plays on the same humorous designs that make Paul Smith’s adult collections recognizable. He uses his signature codes in his Mini-Me versions: a tribute to fashion city, Paul Smith boy's blouses, Paul Smith suits for boys, sober cuts, romanticism, psychedelic and fun prints.

The story of Paul Smith

Paul Smith's life is a real saga: he suffered a serious cycling injury when he was 17, dashing his hopes of becoming a professional cyclist. Gradually, the young man began hanging out with the intellectuals and artists of Swinging London, discovered Andy Warhol, the Rolling Stones and the entire cultural scene of the sixties. It was at this tilme that Paul Smith met a young graduate of the Royal College of Arts, Pauline Denyer. He decided that he would become a fashion designer... and she would become his wife!
Paul Smith presented his first eponymous collection in Paris in 1976. Combining style and shock tactics, it offered a subtle balance of dandy style and shimmering colours, traditional English class and pop colours always with the designer's cherished touch of humour. Paul Smith's success was immediate and the brand's instantly recognisable style became essential. Its must-have? The coloured suit. Its flagship print? The deckchair stripe. Its cult store? The Paul Smith Los Angeles store with its famous pink wall, one of the most photographed by fashion Instagrammers.

Paul Smith for children

And because Sir Paul Smith is hyperactive, he also created a clothing line for children with the Kidiliz group, Paul Smith Junior. To allow his boundless creativity to speak, Paul Smith Junior is a concentration of Paul Smith in a wardrobe for girls, boys and babies in a sixties-revisited style. Skinny trousers for boys alongside mini dandy jackets and T-shirts, pullovers, shirts and sweatshirts in iconic prints. For girls, Paul Smith Junior offers a ladylike wardrobe including romantic dresses and casual clothing. Each Paul Smith Junior piece is a nod to the extraordinary world of Paul Smith. Deckchair stripes, bikes, guitars and musical notes blend beautifully in tailored pieces, worthy of the best tailors in Savile Row. And because there's no minimum age for being a 'Paul Smith addict', the Paul Smith Junior range is available for newborns with bright stylish baby clothes and accessories.

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