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Puma has always been one of the top sportswear manufacturers since 1948. Founded in Germany, Puma is one of the world's leading sports equipment brands. For more than 65 years, Puma has been striving to produce creating products for the best athletes on the planet. We never get tired of their iconic Puma Suede sneakers with their sleek, retro-minimalistic look in various colors. Discover the children's versions of their collections including their Puma t-shirts

The Puma come-back

More than ever, the 90s trend marks the return of the sports brands that were most popular back then. Among them, Puma, the German brand with the leaping cat logo and cult trainers, is leading the way. A sponsor and kit supplier to high-level athletes, Puma popularises its technical know-how in a wardrobe that dresses budding champions from head to toe. Trainers, sweatshirts, joggers, leggings, bra tops, sports t-shirts and shorts... Puma is on the fashion starting blocks with men's, women's and children's collections that literally fly off the shelves.

The Puma style

Ultra-desirable, the Puma collections are lauded by the muses adored by Millennials. The sports brand lends its credentials to streetwear, worn by the likes of beautiful people such as Cara Delevingne, Selena Gomez and Adriana Lima, who wear its joggers and trainers like no one else.

Always on-trend, the German brand appointed Rihanna as an artistic director of the women's line and multiple must-have capsule collections and collaborations. Karl Lagerfeld, The Weekend or the children's clothing brand Tiny Cottons regularly put their name to Puma trainers that are a hit on Instagram.

Puma Kids

Puma Kids offers the best of Puma for boys and girls aged 4 to 16 years. The brand is aimed at little athletes, as well as teenagers who are active on social media sites and who follow all the latest trends. The 90s-look classic joggings, suede trainers and platform trainers worn by celebrities are also available in the Puma Kids collection.

Numerous pieces from a range of different sports disciplines punctuate each kids collection. Black, red or marl grey t-shirts, flocked with the Puma logo, and sober hooded sweatshirts will delight little fans of the normcore trend. Streetwear meets comfort, the Puma Kids ready-to-wear collection is not solely designed for sports activities and also makes great urbanwear.

The footwear collections feature the cutest Puma trainers in little sizes, from 28 to 39. An iconic 90s trainer, the Puma Suede Classic, is available in various kids' versions. Another must-have, the TSUGI Apex City Lights training shoe combines a futuristic style and state-of-the-art technology. Finally, the Platform Puma trainers received a make-over from Rihanna and are available in a range of fabrics and colours for girls. Among the models available are ultra-girly pink and purple trainers with satin laces or a large bow detail at the back.