Research, experimentation and functionality are the bases that have always defined Stone Island, the casualwear brand that was founded in Italy in 1982 by Massimo Osti. Carlo Rivetti has reinforced the brand’s DNA since taking over and has made it a cult emblem of clothing that withstands extreme conditions with innovative design. Stone Island Junior, especially the outerwear, is an essential brand in the wardrobe of every special little adventurer.
Stone Island Junior: the story behind its success
"Over the last few years, young people's interest in Stone Island has been explosive" Carlo Rivetti, the brand's founder, would declare. "This is something we set out to do. The idea came to me when I was watching my own children. I realised that I needed to address the new generation, because I don't want my brand to get old with me". Carlo has definitely achieved what he set out to do, with a Junior line featuring a technical urbanwear style that meets children's clothing needs and reflects the latest trends.
Stone Island Junior: where style meets technology
The clothing for boys aged 6-14 years are mini-me replicas of all the brand's iconic models. At Stone Island, the parka is king. Each Junior coat or down jacket from the Italian brand meticulously adheres to the signature codes that are responsible for its success. At the heart of its DNA: research, new textiles... and a good dose of audacity. A design whiz, Carlo Rivetti is responsible for Stone Island's "LAB" and "LIFE" labels, in other words... how a bustling textile factory becomes a state-of-the-art laboratory. From jumpers and trousers to shorts, t-shirts and sweatshirts emblazoned with the Stone Island logo, each Stone Island Junior piece is a concentrate of ingenious fibres.
Reflective, reversible nylon parkas, ultra-lightweight nylon down jackets with a dust colour frost finish that offers more natural colourways, jackets made from a unique nylon thread that is the result of water filtration technologies, coatings used in the aeronautics industry to protect the onboard computer systems, non-woven fabrics, Kevlar® and polyester felts are just a few examples of Stone Island design innovation.
But technology need not eclipse fashion. Stone Island Junior clothes very often conceal these little treasures underneath their zips. Camouflage print, natural colours, tone on tone graphic motifs, surprise inner pockets, the Stone Island Junior look makes you feel like setting off on an adventure to the Great North. First and foremost technical clothing, the Stone Island must-haves protect boys from the cold, but offer so much more. The Italian brand puts all its outdoor know-how into Junior spring-summer collections for stylish young adventurers.