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K-WAY

In 1965, while dining at Café de la Paix in Paris, Léon Claude Duhamel had the idea to create clothing out of nylon to protect from the rain. From this idea, a colored, waterproof and unisex model was born and baptized the K-Way. Why K-Way? To make people believe the product was American of course! The K-Way concept, total liberty even in the rain, coupled with the flashy colors and a foldable pouch made the product a hit for generations to come. Today, K-Way has made a retro comeback into the wardrobes of adults and children with new styles, new materials and new prints. The tricolor brand stays true to their motto: fun first!

The return of K-Way

The current 80s meets streetwear resurgence has put an iconic French brand back on the map. K-Way has the wind in its sails! Trendy, pop-inspired windbreakers and cute 'Swinging Sixties' nylon jackets are the results of a brand that originally soared to fame during the 80s. Its was thanks to the French film 'La Boum' and its rising star Sophie Marceau that K-Ways came up with their classic navy pac-a-mac - a garment that got kids rushing to the shops in their quest to emulate their favourite characters. K-Way's added wow factor? Its 80s style banana pocket into which the windbreaker can be folded and the brand's famous 3-stripe elasticated belt.

Having somewhat disappeared from view, these French pac-a-macs, which have protected kids from the elements for generations, have made an impressive comeback. Artistic directors for some of the best-known brands have transformed these 'utilitarian' garments into colourful, branded must-haves that are now littering Instagram. K-Way is no exception and we've seen their designs waltz down the catwalk during Valentino and Fendi shows, add a sporty look to Mary Katranzou designs, clothe beachwear babes for Isabel Marant, add a finishing touch to the on-trend looks by A.P.C, Maje and IKKS, and even be included in a capsule collection by AMI. “Working with K-Way was an obvious choice for me," explains Alexandre Mattiussi, AMI's creator. "I've always love working with brands with whom I have a connection, a certain nostalgia. I wore a K-Way when I was younger and still do today."

K-Way for kids

A brand that's reinvented garments so adored by kids back in the day. You can now still treat your kids to the classic yellow K-Way that used to make us 'sing in the rain'. The brand has reissued this 'sacred' windbreaker for kids aged 4 to 14, who can enjoy its practical, hard-wearing features combined with its on-trend vintage look. Buying a K-Way for your child means you're investing in a quality French product as well as wearing a piece of French history. How? Because 30 years after its creation, the word 'K-Way' has entered the official French dictionary! More than just a brand name, K-Way is now a generic word for pac-a-mac! 'Nuff said!

 

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