Once upon a time, there existed a brand that was unlike any other. Patagonia was originally a small company that created products for mountaineering expeditions. This sense of exploration would remain at the heart of the brand, which stills manufacturers products for climbing expeditions, as well as skiing, snowboarding, surfing, fishing, mountain biking and trail running. What do they have in common? All are silent sports...and none require a motor, and for each, a connection with nature is beautifully intertwined. Patagonia is above all else a brand that's profoundly connected to the natural world and one that works each day to help protect it. Hats, jackets, cozy sweaters and practical accessories: all these outdoor items are made with an infallible attention to detail and performance. So liveable are their clothes that your kids will never want to take them off!
The brand's philosophy? 'Our company exists in order to help save the planet' and to do that, Patagonia uses all the powers it has: innovation, investment, voice and imagination 'whilst the ecological crisis continues, we see the potential we each have to change that - and that's what we do. Every one of us gives our time, our services and at least 1% of our sales to help various environmental organizations around the world, so that they can continue their good work and protect that which is irreplacable.'
The brand stays true to the values at its core, even more than 40 years after its creation. Those values are ones shared by climbers, surfers and others, those who live a minimalistic life and who prefer functional simplicity to the accumulation of 'stuff'. That's where the brand's manufacturing manifesto comes in to play: to create the best products according to functionality, its potential to be repaired and, above all, its durability. After all, one of the best ways to each minimise our ecological impact is to prioritise products that will last and last, or those than can be recycled in order for their raw materials to live a second life...
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