To see La Vie en Rose is no longer enough, you need THE pink of the season. Bubble gum for some, cotton candy for the others, the pink wave that takes over the podiums is mouth-watering. Dolce & Gabbana, Gucci, Chanel... The most prestigious labels fall back into childhood in a halo of sweet pink. And Sonia Rykiel Enfant, Tartine et Chocolat and Monnalisa are applying the same fashion recipe to girls’ fashion for an ultra girly effect.