In 1978, Brian Smith landed in the south of California with a sack of lamb skin boots and a dream. Convinced that one day the world would share his passion, he created the brand UGG that quickly imposed itself as a symbol of the laid back culture in California. Admired by it girls the world over, UGG boots made their appearance in large cities where they were quickly adopted by all levels of society. Today, every fashionista has her favorite pair! In summer and winter alike, regardless of her style, UGG boots for girls are the must have fashion asset.
The UGG story
It's now 40 years since the Californian brand UGG injected its air of cool into the fashion world. Created in the very heart of American counter-culture, the brand, which is celebrating its 40th anniversary, is first and foremost a beach must-have that is synonymous with the 80s surfer look. Created by an Australian, UGG stands out due to its sheepskin boots, which were highly original at the time... and inundated the fashion world. The UGG craze exploded in the 2000s and there are UGG fans from all four corners of the planet. Since then, the brand's footwear, with its on-trend sheepskin boots, has been worn by men, women and children alike. Suede UGGs, as well as trainers, boots and sandals... the Californian brand has made its mark with the classic version of the boot or through Insta-crashing collaborations, such as the famous UGG X Y/Project thigh high boots or the UGG X Jeremy Scott.
Warm, practical, comfortable and absolute must-haves, UGG boots accompany all generations in their first fashion steps. Adopted by mums as the ideal children's shoes, the brand is always developing new must-have concepts for UGG girls, UGG boys and UGG baby. Why choose UGG? Because this manufacturer of cosy children's shoes combines premium sheepskin, high quality leather, state-of-the-art technology and meticulous artisan craftsmanship. Furthermore, the famous Californian sheepskin boots, with cured skin on the outside and a wool lining, are manufactured with an emphasis on transparency and total respect for animal welfare standards. A topic that is very close to #UGGlife, the brand works against counterfeiting, as well as offering advice about how to clean its suede UGG boots.
In the girls' collection, the pink UGG boots make an ideal gift. Real winter must-haves, little girls just adore the UGG Classic, from the Bailey Bow to the UGG Mini Bailey Bow. In natural tan, fuchsia pink or embellished with sequins, the brand makes the classic boot in a girly mini-me version from sizes 22 to 38. In the boys' collection, warm shoes are certainly not in short supply: city-chic leather boots, military style boots or sheepskin-lined mountain boots, such as the UGG Ager or Keelan, turn them into intrepid mini-me adventurers.