Italian designer Gianfranco Ferré launched his first womenswear collection in 1978. Featuring crisp lines, sharp tailoring and visible seams, it was no surprise that Ferré was a formally trained architect. Famous for its simple, elegant designs, the house expanded throughout the 90s. Playing on the sporty angle, GF Ferre’s collection for boys is perfectly sophisticated and functional. In the brand’s signature palette of white, black and red, boy’s are polished and preppy and filled with classic wardrobe staples for any season.