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Created in 1978 by Renzo Rosso, Italian brand Diesel was founded on one key concept: reject the industry’s trends and address the world with one common product. Rosso’s idea quickly caught on and grabbed the world’s attention with its daring, ironic marketing campaigns and rebel inspired designs. Featuring unique boy’s and girl’s denim styles, printed t-shirts, jackets and shoes, Diesel offers contemporary, youthful clothes with a bit of an edge.