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At the age of 15, Renzo Rosso, the creator of Diesel, created his first pair of used jeans in the yard of his parent's farm. In 1978, the designer brought denim into the world of fashion and changed an entire generation. This Italian brand develops ready-to-wear, urban, and trendy clothing for both adults and kids. The Diesel Kids line is inspired by adult t-shirts, jeans, dresses, sweatshirts, and jackets. For Diesel kids, the cool reigns supreme!